Recyclable packaging trend

The EC (European Commission) has established a recycling target of 55% for all plastic packaging waste by 2030.

Following this trend big packaging suppliers such as Tetra Pak have been promoting recyclable packaging and post-consumption recycling.

There is a strong expectation that companies should be more responsible about the use of natural resources in packaging, for instance, using biodegradable materials and other waste reduction strategies.

Zero-waste supermarkets campaigns are on the rise offer discounted prices for customers who bring in a reusable bag.

The terms biodegradable and compostable are increasingly used as promotional claims, replacing carbon print, which many consumers did not quite comprehend.

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