Consumers are spending more on sustainable food in supermarkets.
According to statistics, currently European consumers are spending more on sustainable food products in supermarkets than in previous years.
This is due to coronavirus lockdowns and closures of cafes and HoReCa sector.
Consumer tend to spend more on sustainable food, which is categorized as food produced by methods which go well beyond the regulatory minimum terms on the environmental impact.
The total consumer spend rose by 21% from last year.
The biggest increase was shoved by tea and coffee, followed by potatoes, fruits, vegetables, bread, grain products, cakes and dairy products.
This is in a contrast of non-sustainable foodstuffs which rose much less or even fell down.
It is remarkable that spending on sustainable frozen and ready to eat meals soared up to 53%, while the non labelled products versions dropped by 3%.