Consumer demand for healthy products
Constantly growing demand for healthy products offers sustainable opportunities for suppliers.
Therefore new initiatives become more important for producers to target emerging market niches.
Although during the last several years certification such as organic and Fairtrade have created an attractive but limited market niche, mainstream conventional companies are now introducing new initiatives.
This trend is expected to have a positive impact on existing initiatives such as Fair Trade and it may also encourage the use of alternative certifications such as UTZ, Rainforest Alliance and several others like SMETA and BSCI.
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