More sustainable variant of ready-to-eat and frozen food.

Due to the closure of the catering industry in the past year, people were forced to eat and drink more at home.

As a result, supermarket spending on sustainable frozen and ready meals increased by 53 percent.

Although turnover of normal (non-sustainable products) significantly decreased.

In addition, more was spent on sustainable preserves, frozen vegetables and fruits.

However, beef was the only sustainable product with a declined in turnover.

Largest growth in turnover of sustainable coffee and tea in supermarkets.

Due to the largely disappearance of customers visits to the catering sector, as a result of the recent corona measures, the total turnover in HoReCa of sustainable coffee and tea fell dramatically.

On the other hand, home consumption of these products rose sharply. This happens due to 34 percent largest turnover growth of all sustainable product groups including coffee and tea in supermarkets.

At the same time there was no turnover growth of conventional coffee and tea.

Using scanner data from products in supermarkets.

Supermarkets, food service like catering division and organic specialty stores are the most important sales channels for sustainable food in European consumer market.

Spending on sustainable food products in supermarkets is determined using scanner data from products with a quality mark.

Therefore, it is important for food suppliers to provide all required details regarding their production process.

Consumers are spending more on sustainable food in supermarkets.

According to statistics, currently European consumers are spending more on sustainable food products in supermarkets than in previous years.

This is due to coronavirus lockdowns and closures of cafes and HoReCa sector.

Consumer tend to spend more on sustainable food, which is categorized as food produced by methods which go well beyond the regulatory minimum terms on the environmental impact.

The total consumer spend rose by 21% from last year.

The biggest increase was shoved by tea and coffee, followed by potatoes, fruits, vegetables, bread, grain products, cakes and dairy products.

This is in a contrast of non-sustainable foodstuffs which rose much less or even fell down.

It is remarkable that spending on sustainable frozen and ready to eat meals soared up to 53%, while the non labelled products versions dropped by 3%.